星空彩票

商務旅游                           咨詢電話:0551-65520191

       一、定義
       商務旅游〔business travel)是指商務旅游者以商務為主要目的,離開自己的常住地到外地或外國所進行旅游的商務活動及其他活動。商務旅游活動通常包括談判、會議、展覽、科技文化交流活動以及隨之帶來的住宿、餐飲、交通、游覽、休閑、通訊等活動。總之,幾乎與商務旅游者發生的所有活動相關的活動都可稱之為商務旅游活動。
       二、特征
       1,從出行的主要動機界定。商務旅游是從旅游者的主要出發動機是商務活動來界定的,旅游者以商務為主要目的就是商務旅游者,雖然在商務活動之外,部分商務客人會安排一些觀光旅游活動,但我們仍將這種旅游視為商務旅游而非觀光旅游和度假旅游。   
       2,商務活動的復合性。展覽、會議、談判、考察和科技文化交流、政治訪問等,均可列入商務活動或商務旅游范疇。隨著區域間的合作增加,政治訪問活動在商務旅游中比重有不斷上升的趨勢。   
       3,商務客人的附帶性。通常,商務客人會帶著家人朋友及貼身工作人員(如司機、秘書、保鏢等)結伴出行,商務客人進行商務活動的同時,隨行人員一般會進行觀光、度假旅游活動。   
       4,出行目的的多重性。目前,國際上非常流行獎勵旅游這種集團性的休閑、度假活動方式。雖然獎勵旅游是以觀光為主要目的,但同時也有加強公司凝聚力、展示公司形象的目的,所以國際上把獎勵旅游也歸為商務旅游范疇。   
       5,旅游服務的綜合性。隨著社會經濟的發展,現代商務旅游服務不僅僅是代買機票、預訂酒店,更重要的是為商務游客提供一攬子全套旅游管理項目的解決方案,包括提供各種咨詢服務、最大程度地降低旅行成本、提供最便捷合理的旅行方案和打理一切旅行接待服務等等。如美國運通(AMARICAN EXPREE)是一家主要從事商務旅行服務的公司,為全球最大的商務旅行服務公司。其業務已伸展到全球各地,全球企業500強中有400家以上的企業委托它做出差業務和公司人員私人出行業務,公務人員只要手持一張運通卡就能在全世界暢通無阻,每年的營業額在200多億美元。

星空彩票
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